Chelsea Bazaar

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Quantifying your success can be a tricky business. Brazilian-born Daniella Helayel, founder and designer of fashion label Issa, is always striving to go one better. "When I was a girl, I told all my friends, 'If I ever make clothes, I would love to dress Madonna," she says. "And then I did. When she told me she loved my dresses, it was one of my greatest moments. Of course, I'd still like to design for the Queen" Her designs are much favoured by Kate Middleton so she may just get her wish…

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