Saucy But Sophisticated

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If there is one thing the interior designer Sera Hersham Loftus wants to make clear, it’s that her style is about helping women feel like sexy, elegant creatures, not sweet, cutesy girls. “Men absolutely love it, and feel totally seduced,” says Hersham Loftus, who likes to be known as Madam Sera. The names of her designs say it all: Rude lamp shades, Foxy cushions and Aroused Rose wallpaper, which she describes as “exotic make-up for walls” Writer Sarah Smith.

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